“Flying High on Rewards: British Airways Unveils a Fresh Twist on Loyalty”

**British Airways Overhauls Loyalty Program: What You Need to Know**

In a move to boost customer loyalty and reflect changing travel needs, British Airways is revamping its loyalty program, effective April 1. The airline will adopt a revenue-based system, ditching the traditional route and fare class-based earning structure. This change will reward customers for every £1 ($1.24) spent on flights, including extras like seat selection and excess baggage. This shift towards a more transparent and user-friendly system aims to strengthen customer loyalty and provide more earning opportunities.

**Key Changes to the Loyalty Program:**

1. **Revenue-based earning**: With the new system, travelers will earn Tier Points based on the cost of their flight, equating to 1 point for every £1 ($1.24) spent. This way, customers will be rewarded for every expenditure, including extras like seat selection.
2. **Increased earning opportunities**: Not only will customers earn points for their flights, but also for purchasing extras like sustainable aviation fuels, which could earn up to 1,000 points annually.
3. **British Airways Holidays and credit cards**: The airline will introduce earning opportunities through British Airways Holidays and BA American Express Premium Plus credit cards later in 2025.

**New Tier Thresholds:**

To complement these changes, British Airways has revised its tier thresholds, requiring:

* 3,500 points for Bronze status
* 7,500 points for Silver status
* 20,000 points for Gold status

**New Milestone Benefits:**

As part of the updated loyalty program, British Airways will introduce new milestone benefits between the Bronze and Silver tier levels, including gifts of 2,500, 4,000, and 5,000 Bonus Avios.

**Industry-wide Changes:**

British Airways is not the only airline to have revamped its loyalty program in recent years. In 2023, Delta introduced a revenue-based tier system, which faced backlash. Other carriers such as JetBlue, United Airlines, Southwest, Alaska Airlines, American Airlines, and Frontier Airlines have also made changes to their loyalty programs.

**New First Class Seat**

In related news, British Airways is working on introducing a new first class seat featuring a 36.5-inch-wide, rectangular bed for maximum comfort. This seat will also boast a separate ottoman, a 32-inch 4K screen, and a 60-inch curved wall for enhanced privacy.

**FAQs**

* Q: What is the new loyalty program called?
A: The new program is called “The British Airways Club.”
* Q: When do the changes take effect?
A: April 1st
* Q: How will customers earn points now?
A: Customers will earn points based on the cost of their flights and additional purchases.

**Conclusion**

British Airways’s revamped loyalty program promises to revolutionize the way customers earn rewards and enhance their overall travel experience. With a more transparent and user-friendly system, travelers can look forward to a more rewarding travel experience.