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“Uncharted Territory: Suntory’s CEO Navigates the Perfect Storm of Activism and Transformation”

**Japan’s Corporate Shake-Up: Activist Investors Bring Change to Sleepy Boardrooms**

Takeshi Niinami, the president of Japanese beverage group Suntory and chairman of the Japan Business Executives Association, has declared that Japan has reached a “major turning point” in corporate change. The country’s largest shareholder activists have awakened companies from decades of stagnation, deflation, and corporate inertia.

The surge in shareholder activism has led to a sharp increase in the value of unsolicited takeover bids last year. Active funds, including Elliott Management and ValueAct, are now targeting prominent Japanese companies such as Mitsui Fudosan, Japan’s largest real estate developer, and automaker Nissan. While investment bankers warn that this transformation should be viewed as a fragile process, Niinami believes that this is a positive development for Japan’s business landscape.

**A Wake-Up Call for CEOs**

Niinami emphasized that Japanese management must now focus on metrics that investors care about most, such as cost of capital and return on equity. He likened the current situation to a CEO’s wake-up call, where companies that were sleeping will now be forced to reinvent themselves or face warning signs from activist investors. ACT’s $38 billion acquisition of Japan’s largest convenience store operator, Seven & i, highlighted the risks involved in not adapting to the changing landscape.

**Record-Breaking Shareholder Activism**

The year 2022 saw a record number of foreign and domestic activist funds buying Tokyo-listed shares. The value of unsolicited takeover bids increased sharply last year, with companies such as Nidec’s $1.6 billion attempt to acquire Makino Milling and private equity giants KKR and Shell Bain’s tug of war over the IT services group.

**A Growing Market for Corporate Control**

Nicholas Smith, Japan strategist at CLSA, notes that Japan is already the world’s second-largest private equity and activist market, accounting for two-thirds of Asia’s militant activity. He believes that the Seven and One deal could be a watershed moment in Japan’s evolution into a market for corporate control.

However, investment bankers caution that the transformation should be viewed as a fragile process. Jeremy White, an M&A partner at law firm Morrison Foerster in Tokyo, predicts that the number of shareholder confrontations or unsolicited takeovers will decrease by 2025, as companies resist the changing landscape.

**FAQs**

Q: What is the significance of Japan’s corporate shake-up?
A: The surge in shareholder activism marks a major turning point in Japan’s corporate landscape, forcing companies to focus on metrics that investors care about most.

Q: Who are the main players in Japan’s activist investor scene?
A: Companies such as Elliott Management and ValueAct are leading the charge in Japan.

Q: What is the impact of unsolicited takeover bids on Japanese companies?
A: The value of unsolicited takeover bids increased sharply last year, with companies such as Nidec and Makino Milling being targeted.

Q: Is Japan’s stock market transformation fragile?
A: Yes, investment bankers warn that the transformation should be viewed as a fragile process, with potential resistance from companies.

**Conclusion**

Japan’s corporate landscape is undergoing a significant transformation, driven by outgoing activist investors. The country’s largest shareholder activists are forcing companies to wake up from decades of stagnation, deflation, and corporate inertia. While some caution that this transformation should be viewed as a fragile process, Niinami believes that this is a positive development for Japan’s business landscape. As companies adjust to the changing landscape, the future of corporate Japan remains uncertain, but one thing is clear: the era of complacency is over.

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