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Blake Lively claims Justin Baldoni texted her about damaging reputation

Blake Lively and Justin Baldoni Getty Images(2)

Blake Lively claim It all ends with us co-starring and directing Justin Baldoni A campaign of “social manipulation” was allegedly carried out to damage her reputation.

On Saturday, December 21, news broke that Lively, 37, was suing Baldoni, 40, accusing him of sexual harassment. Every new york timesThe lawsuit, filed on Friday, Dec. 20, includes “thousands of pages of text messages and emails” that Lively obtained through a subpoena.

In one message allegedly sent on August 2, a publicist working with the studio and Baldoni wrote to a crisis management expert, “He wants to feel like she can be buried.”

The texts allegedly illustrate the crisis communications team’s efforts to prevent reports about Baldoni’s behavior and reinforce negative stories about Lively. According to the export, Jed Wallace, Led a digital strategy that resulted in an increase in social media posts that helped their cause.

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Emails sent by Wallace mentioned “social manipulation” and “unsolicited fan posting,” and text messages mentioned efforts to “nudge” and “amplify” online content that was positive for Baldoni or negative for Lively.

“We’re crushing it on Reddit,” Wallace texted.

In other text messages, Baldoni allegedly encouraged the PR team and pointed out social media posts that could be used. On August 15, he proposed “flipping the narrative” on the positive story about Lively and her husband. Ryan Reynoldsby “speaking against them in their own words.”

this new york times Baldoni sometimes sought reassurances about tactics, the report said. After noticing an article criticizing Lively, he wrote: “How can we say we didn’t do any of this – it looked like we were trying to bring her down.”

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Baldoni briefly wondered whether they were deploying “bot” accounts on social media, but his team denied this.

Baldoni and others claimed in the text that Lively used his public relations team to create negative headlines about him, without citing evidence. (Lively denies that she or her representatives spread or disseminate negative information about Baldoni.)

Bardoni’s lawyer Brian Friedmanresponded to Lively’s “completely false, outrageous and intentionally lewd” accusations in a statement usclaims Lively filed the lawsuit to “repair her negative reputation” and “retell the story” about the making of the film.

Friedman further claimed that Lively made “multiple demands and threats” while filming It all ends with usincluding “threats not to show up on the set and not promote the film if her demands were not met, ultimately leading to the film’s demise during its release.”

us A representative for Lively was contacted for comment but did not immediately receive a response. in a statement new york times Regarding her lawsuit, Lively said, “I hope my legal action helps lift the lid on these sinister retaliation tactics designed to harm those who dare speak out about wrongdoing and help protect others who may be targeted. people.

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