“Goodbye Try-Before-You-Buy: Amazon Prime’s Clothing Surprise May Soon Be a Thing of the Past”

**Amazon to Discontinue Try Before You Buy Prime Program**

Effective January 31, 2025, Amazon will shut down its Try Before You Buy Prime program, a service that allowed customers to choose up to six items to try on at home with free return shipping. The program, first launched in 2018 under the name Prime Wardrobe, has been discontinued due to the increasing use of AI-powered features that enable customers to find the right fit.

**Background on Try Before You Buy**

The Try Before You Buy program allowed customers to browse and select up to six eligible items, which would be shipped to their home for a week. If customers decided to keep any of the items, they would be charged for them. The service allowed customers to try on clothes, shoes, jewelry, and accessories from select brands.

**Reason for Discontinuation**

According to a statement provided to CNBC, Amazon has decided to phase out the Try Before You Buy option due to its limited scalability and the increasing adoption of AI-powered features. These features, such as virtual try-on, personalized size recommendations, review highlights, and improved size charts, have made it easier for customers to find and purchase the right items without the need for home trials.

**Impact on Customers**

The discontinuation of Try Before You Buy leaves customers with alternative options, such as shopping with Prime Wardrobe’s virtual try-on feature or using Amazon’s AI-powered shopping tools. While the Try Before You Buy program was convenient for some customers, it may also have caused frustration if items were sent back and didn’t fit as expected.

**FAQs**

Q: What is the last day of the Try Before You Buy program?
A: The Try Before You Buy program will end on January 31, 2025.

Q: Will I still be able to use virtual try-on features?
A: Yes, Amazon’s virtual try-on feature will continue to be available.

Q: What are the other AI-powered features that Amazon offers?
A: Amazon offers virtual try-on, personalized size recommendations, review highlights, and improved size charts.

Q: Can I still shop for clothes, shoes, jewelry, and accessories on Amazon?
A: Yes, you can still shop for these types of products on Amazon, but Try Before You Buy will no longer be an option.

Q: Will my items be charged if I return them?
A: You will only be charged for the items you decide to keep after trying them.

Q: Can I still contact customer service?
A: Yes, you can still contact Amazon customer service for assistance with any questions or issues.

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**Conclusion**

Amazon’s decision to discontinue the Try Before You Buy program marks a shift towards more advanced, AI-powered features that cater to customers’ changing shopping habits. While some customers may be disappointed by the loss of this service, it’s clear that Amazon is moving towards more efficient and convenient shopping options. With the increasing adoption of virtual try-on and other AI-powered features, customers will continue to have a seamless and personalized shopping experience on Amazon.