Disney’s Streaming Empire: Unleashing the Magic with 157 Million Global Subscribers and a Strong US Presence
**Disney+ Hits 157 Million Monthly Active Users, Surpassing Rivals**
The Walt Disney Company has announced that its streaming platform, Disney+, has reached a new milestone, with approximately 157 million monthly active users worldwide. This significant achievement includes 112 million users in the United States, representing the average over the past six months.
The update was shared at the annual CES technology conference in Las Vegas, where Disney’s advertising department highlighted their method for estimating the size of their global ad-supported audiences. This approach involves counting active accounts on Disney’s streaming service who have watched more than 10 seconds of ad-supported content, and then multiplying that number by the estimated number of users per account.
**What does this mean?**
Disney’s success in ad-supported streaming is noteworthy, especially when compared to rivals like Netflix and Amazon. In November 2024, Netflix reported 70 million monthly users in its ad-supported tier, while Amazon reported that about 80% of Prime viewers subscribe to its newly launched ad-supported package.
Disney’s revenue growth is also a significant factor, with the company reporting a 6% increase in the fourth quarter, partially due to the growth of its streaming service. The platform ended the quarter with 174 million Disney+ Core and Hulu subscriptions.
**Why is this important?**
The streaming industry lacks a standardized way to measure global ad audiences, but Disney’s approach provides a benchmark for the industry. This milestone demonstrates the company’s ability to effectively engage with ad-supported content and expand its user base.
**FAQs**
Q: What is Disney’s method for estimating global ad-supported audiences?
A: Disney counts active accounts on its streaming service who have watched more than 10 seconds of ad-supported content and multiplies that number by the estimated number of users per account.
Q: How many monthly active users does Disney+ have globally?
A: Approximately 157 million monthly active users worldwide.
Q: How many users are in the United States?
A: 112 million users in the United States, representing the average over the past six months.
Q: What is the significance of Disney’s ad-supported success?
A: Disney’s success in ad-supported streaming is noteworthy, especially when compared to rivals like Netflix and Amazon.
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**Conclusion**
Disney’s milestone achievement demonstrates the company’s ability to effectively engage with ad-supported content and expand its user base. As the streaming industry continues to evolve, Disney’s innovative approach to measuring global ad audiences sets a benchmark for the industry. With over 157 million monthly active users worldwide, Disney+ is poised to remain a significant player in the streaming market.
