“Step by Step: How a California Shoe Store Defends Against Crime with a Clever Twist”
California Shoe Store Owner Uses Simple Trick to Make Break-Ins and Robberies ‘Pointless’
In a recent incident, a late-night break-in at a shoe store in Fresno, California, was thwarted thanks to the store owner’s clever closing procedure. Roman Gonzalez, the owner of DripOnDrip, reported that the thieves failed to steal any valuable merchandise, making the break-in “pointless.”
Surveillance footage obtained by KSEE24 showed two vehicles driving towards the store at 3 a.m. on December 30, but they quickly left, looking confused. Gonzalez stated, “If they could just look through the window, they could save some time and energy and not even have to try to break in.”
Gonzalez has previously fallen victim to smash-and-grab theft, with most of the clothes in his store being stolen during a break-in in 2023. He lamented, “It’s really hard to see a building that you work in almost every day, just damaged. It’s shocking.”
To prevent future break-ins, Gonzalez has implemented a simple yet effective tactic. He removes all merchandise from the sales floor and leaves the cash registers by the windows open, making it visible to potential scammers that they are empty. The only item left in the store is a display of left shoes, which Gonzalez believes would have no value to a thief, stating, “I mean, you can’t just buy left shoes online. So, you won’t be able to use the item or even resell it. It just makes no sense.”
Gonzalez’s plan worked, and the thieves left with some backpacks and shoes that he planned to donate to children in need. While the incident was unsettling, Gonzalez is grateful that his approach helped minimize the loss.
While Gonzalez’s strategy may have saved him thousands of dollars in lost inventory, there are additional steps small business owners like him can take to protect themselves. Installing security cameras, alarm systems, and roll-down security shutters can protect glass-fronted stores from robbery or damage. Pole or traffic bollards in front of the store can also help prevent would-be thieves from using vehicles to break in and gain entry.
FAQ:
Q: What is the best way to secure a retail store against break-ins?
A: Installing security cameras, alarm systems, and roll-down security shutters can protect glass-fronted stores from robbery or damage.
Q: What are some other measures small business owners can take to protect themselves?
A: Establishing safety protocols for employees to follow, such as store opening and closing checklists, can help reduce risk.
Q: Is obtaining the right business insurance important?
A: Yes, obtaining the right business insurance is critical to minimizing the financial impact of retail theft.
Conclusion:
Roman Gonzalez’s clever closing procedure has made break-ins and robberies “pointless” for his Fresno, California shoe store, DripOnDrip. While there is no foolproof way to prevent theft, Gonzalez’s example highlights the importance of proactive measures to protect oneself and one’s business. By taking steps such as installing security cameras, employing safety protocols, and choosing the right insurance, small business owners can minimize financial losses and continue to thrive. As Gonzalez aptly put it, “It just makes no sense.”
