“Intelligent Apex: Samsung’s 2025 TVs Bring the Future of Home Entertainment to Your Screen”

Artificial Intelligence in Samsung’s 2025 TVs: A Revelation of Convenience and Entertainment

Artificial intelligence (AI) has taken the world by storm, revolutionizing various aspects of our lives, from customer service to healthcare, education, and even entertainment. While AI can do amazing things, such as create videos from a phrase, write cover letters, and even help train driverless cars, Samsung’s AI features in its 2025 TVs are focused on convenience and entertainment. In this article, we will delve into the new AI features that Samsung has unveiled at CES 2025 and explore how they can enhance our TV-watching experience.

AI to Augment Your TV Watching (and Order Food)

The first AI feature that caught my attention is the “Click to Search” capability, which can recognize what’s playing on-screen and provide real-time information, including identifying people, places, or products. In a demonstration, the feature identified the location of a scene, the actors, their outfits, and other TV shows and movies they had appeared in. While it may seem similar to the “Circle to Search” feature in phones, which received a positive review from CNET, this feature is restricted to what’s on TV and appears to be less useful.

Another convenience-related AI feature is the “Samsung Food” meal planner, which can replicate recipes from TV shows and allow you to buy ingredients or order delivery from the TV screen. While a phone can also perform these actions, it is clear that the TV can also be a hub for these services.

The new Samsung TV remote, which I also appreciate for its simplicity and design, will have a dedicated AI button that will lead to shopping, content, and discovery recommendations. It is likely that this button will also invoke other AI features in the future, but Samsung has not confirmed this.

Bixby, Samsung’s voice assistant, is also getting an AI boost on 2025 TVs, thanks to an LLM (Large Language Model). The benefit is that the assistant can better understand chained commands, such as changing the channel and raising the volume at the same time.

Another throwback feature that has made a comeback is the gesture control, which Samsung introduced 13 years ago using a camera and hand movements. The 2025 version, however, requires a Galaxy Watch while you gesture at the TV. I won’t judge you if you use a middle finger.